Icehouse GS LLC

Privacy Policy

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Effective Date: October 7, 2026

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Icehouse GS LLC ("Icehouse GS," "we," "us," or "our") operates under the name Icehouse Tap Room Gulf Shores. We respect your privacy and are committed to protecting the personal information you provide when you visit our website, contact us, submit a form, sign up for communications, make a purchase, inquire about or participate in an event or reservation, submit musician information, or otherwise interact with our business.

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This Privacy Policy explains what information we collect, how we use and share it, how we protect it, and the choices available to you.

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Important Notice Regarding Text Messaging Data

Icehouse GS LLC does not sell, rent, or share mobile phone numbers, SMS opt-in information, or text messaging consent records with third parties or affiliates for their marketing or promotional purposes.

Information may be shared with service providers, subcontractors, SMS aggregators, and messaging platforms solely as necessary to provide communication services on our behalf.

Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.

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1. Information We Collect

Depending on how you interact with Icehouse GS, we may collect the following information:

• Name, email address, mobile phone number, and mailing or physical address

• Payment information when you make a purchase or other applicable transaction

• Information submitted through website contact forms

• Event inquiries, reservations, and booking information

• Musician applications, performance availability, and scheduling information

• Musician biographies, photographs, logos, social media links, websites, and other submitted promotional materials

• Communications, questions, and requests you send to us

• Communication preferences

• SMS and email opt-in records, consent information, and timestamps

• Website usage information

• IP address, browser type, device information, and similar technical data

• Information collected through cookies and similar technologies

• Records of customer interactions, service history, and feedback

You are not required to provide personal information unless it is necessary for a particular service, request, event, transaction, or communication.

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2. How We Use Your Information

We may use the information we collect to:

• Respond to questions, inquiries, and requests

• Provide, manage, and improve our services

• Communicate with customers, musicians, vendors, and other individuals who interact with Icehouse GS

• Manage reservations, event participation, and booking inquiries

• Review musician applications and coordinate performances

• Maintain musician profiles and promotional information

• Provide information about events, live entertainment, promotions, and specials

• Send email or text communications you have requested or consented to receive

• Process applicable transactions and payments

• Improve website functionality and customer experience

• Maintain communication preferences and consent records

• Maintain business and operational records

• Prevent fraud, abuse, and unauthorized activity

• Comply with applicable laws and regulations

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Musician Information and Promotional Materials

Musicians who submit biographies, photographs, logos, social media links, websites, or other promotional materials may have that information used to create musician profiles, promote scheduled performances, and share event-related content on Icehouse Tap Room's website, social media platforms, and other promotional materials.

Such use is subject to applicable permissions, agreements, and any authorizations provided by the musician.

Submitting musician information does not automatically authorize unrelated marketing communications by text message.

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3. SMS Messaging & Compliance

Icehouse GS LLC may send SMS text messages to individuals who voluntarily provide their mobile phone numbers and provide the appropriate consent to receive those communications.

Depending on the consent provided, messages may include the following categories.

 

Non-Marketing Text Messages

Non-marketing SMS communications may include:

• Responses to customer questions and inquiries

• Reservation inquiries and confirmations

• Event-related information and scheduling updates

• Musician application responses

• Performance inquiries and availability requests

• Musician booking and scheduling confirmations

• Musician profile and biography submission updates

• Customer service communications

• Other service-related updates connected to an individual's interaction with Icehouse GS

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Marketing Text Messages

Individuals who separately consent to marketing communications may receive messages regarding:

• Upcoming events and live entertainment

• Special offers and promotions

• Food and beverage specials

• Promotional announcements

• Performance opportunities and music-related announcements

• Other marketing communications related to Icehouse GS

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Marketing text messages will only be sent when the appropriate marketing consent has been obtained.

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Opt-In and Consent

By selecting an optional SMS consent checkbox or otherwise providing a valid, documented opt-in, you authorize Icehouse GS LLC to send text messages to the mobile number provided, consistent with the specific consent you have given.

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Marketing and non-marketing SMS consent are collected separately where applicable.

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SMS consent checkboxes are not preselected, and individuals may choose whether to receive text messages.

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Consent to receive text messages is not a condition of purchasing goods or services, submitting a form, applying to perform, or receiving services from Icehouse GS LLC.

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We may maintain records of consent, including the date, time, source, and communication preferences associated with an opt-in.

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Message Frequency and Charges

Message frequency may vary depending on your interactions with Icehouse GS and the communications you have agreed to receive.

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Message and data rates may apply according to your wireless carrier and mobile service plan.

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Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying STOP to a message from Icehouse GS LLC.

You may receive a final confirmation message acknowledging your request.

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After opting out, you will no longer receive messages covered by that opt-out unless you provide new consent or another lawful basis permits the communication.

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Help and Support

For assistance with SMS communications, reply HELP to a text message from Icehouse GS LLC.

You may also contact us at:

Phone: (251) 200-0157

Email: gm@icehousegs.com

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Carrier Information

Wireless carriers are not liable for delayed or undelivered messages.

Message and data rates may apply.

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SMS Data Protection

No mobile information, text messaging opt-in data, or SMS consent records will be shared with third parties or affiliates for their marketing or promotional purposes.

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Information may be shared with subcontractors, service providers, SMS aggregators, and messaging platforms when necessary to support customer service, message delivery, or related communications on behalf of Icehouse GS LLC.

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All other information-sharing categories described in this Privacy Policy exclude text messaging originator opt-in data and consent, except for disclosures necessary to provide messaging services or comply with applicable legal requirements.

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4. Information Sharing & Disclosure

Icehouse GS LLC does not sell, rent, or trade personal information.

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We may share personal information with trusted service providers that assist us in operating our business, including providers of:

• Website hosting and maintenance

• Payment processing

• Appointment and reservation scheduling

• Customer relationship management

• Email and SMS communications

• Website forms and data management

• Analytics and website performance measurement

• Advertising and marketing services

• Event management and scheduling

• Other business technology and operational services

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These providers may access information only as necessary to perform services on our behalf, subject to applicable confidentiality, security, and contractual obligations.

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We may also disclose personal information when reasonably necessary to:

• Comply with applicable laws, legal processes, or court orders

• Respond to valid law enforcement requests

• Protect our legal rights, property, and business operations

• Protect the safety of customers, employees, musicians, and others

• Investigate fraud, misuse, or unauthorized activity

• Support a legitimate business transaction, such as a merger, acquisition, or sale of assets

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SMS opt-in information, mobile numbers collected for messaging consent, and text messaging consent records will not be shared with third parties or affiliates for marketing or promotional purposes.

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SMS service providers and aggregators may process this information only as necessary to provide messaging services on our behalf.

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5. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, alteration, loss, or disclosure.

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These safeguards may include:

• Appropriate access controls and authentication procedures

• Protection of sensitive information during transmission and storage, where applicable

• Security assessments, maintenance, and system updates

• Employee data protection practices

• Procedures for responding to security incidents

• Backup and recovery measures appropriate to our operations

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Although we take reasonable precautions, no method of transmitting information over the internet or storing information electronically is completely secure.

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We cannot guarantee absolute security but strive to use commercially reasonable measures to protect the information entrusted to us.

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6. Cookies & Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to:

• Analyze website traffic and visitor behavior

• Remember user preferences

• Improve website functionality and performance

• Enhance the customer experience

• Measure the effectiveness of marketing and advertising activities

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You may be able to manage or disable cookies through your browser or device settings.

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Disabling certain cookies may affect the functionality or availability of some website features.

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7. Your Rights & Choices

You may contact Icehouse GS LLC to:

• Request information about the personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of personal information where applicable

• Ask how your information is collected, used, or shared

• Withdraw consent for future communications

• Update your communication preferences

• Opt out of marketing emails using the unsubscribe link provided in applicable messages

• Opt out of SMS communications by replying STOP

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Requests may be subject to applicable laws, identity verification, and legitimate business or recordkeeping requirements.

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To exercise these rights or ask questions about your information, please contact us using the information provided in Section 11.

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8. Third-Party Services & Links

Our website and communications may contain links to third-party websites, platforms, and service providers.

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These may include services related to:

• Website hosting

• Analytics

• Email and SMS messaging

• Customer relationship management

• Online forms

• Advertising and marketing

• Event management

• Payment processing

• Appointment scheduling and reservations

• Social media platforms

• Musician websites and payment links

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Third-party providers may collect or process information according to their own privacy policies and applicable agreements.

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Icehouse GS LLC is not responsible for the privacy practices or content of independently operated third-party websites.

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This Privacy Policy applies to information collected and processed by Icehouse GS LLC.

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9. Children's Privacy

Our website and services are not directed toward children under the age of 13.

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We do not knowingly collect personal information from children under 13 through our online services.

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If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information as required by applicable law.

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10. Changes to This Privacy Policy

Icehouse GS LLC may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable legal requirements.

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Any updated policy will be posted on our website with a revised effective date.

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When appropriate, we may provide additional notice regarding significant changes.

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We encourage visitors to review this Privacy Policy periodically.

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11. Contact Us

If you have questions about this Privacy Policy, your personal information, or our communication practices, please contact:

Icehouse GS LLC

Icehouse Tap Room

112 Windmill Ridge Road

Gulf Shores, AL

Phone: (251) 200-0157

Email: gm@icehousegs.com

© 2026 Icehouse GS LLC. All rights reserved.