Icehouse Tap Room Gulf Shores ("Icehouse Tap Room," "we," "us," or "our") respects your privacy and is committed to protecting the information you provide when you visit our website, contact us, submit a form, sign up for communications, or interact with our business.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices you have regarding your information.

1. Information We Collect

Depending on how you interact with Icehouse Tap Room, we may collect:

• Name

• Email address

• Mobile phone number

• Mailing or physical address

• Information submitted through contact forms

• Event or reservation-related information

• Communications you send to us

• Website usage information

• IP address, browser type, device information, and similar technical information

• Information collected through cookies and similar technologies

You are not required to provide information unless it is necessary for a particular service, request, event, or communication.

2. How We Use Your Information

We may use information we collect to:

• Respond to questions and requests

• Communicate with you about our business

• Provide information about events, entertainment, promotions, and specials

• Send requested email or text communications

• Improve our website and customer experience

• Manage event participation and inquiries

• Maintain business records

• Prevent fraud, abuse, or unauthorized activity

• Comply with applicable laws and regulations

3. Text Message Communications

If you voluntarily provide your mobile phone number and specifically opt in to receive text messages from Icehouse Tap Room, you may receive recurring SMS messages related to things such as:

• Events and live entertainment

• Promotions and specials

• Updates from Icehouse Tap Room

• Customer communications

• Other information related to your relationship with Icehouse Tap Room

Message frequency may vary. Message and data rates may apply.

You can opt out of marketing or promotional text messages at any time by replying STOP. You may also reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

Your consent to receive text messages is not transferred or sold to another company for that company's own marketing purposes.

4. How We Share Information

We may share information with trusted service providers that help us operate our business, website, communications, marketing, scheduling, technology, and customer-management systems.

These providers may process information on our behalf and are expected to use it only for the services they provide to us.

We may also disclose information when reasonably necessary to:

• Comply with applicable law

• Respond to lawful requests

• Protect our rights or property

• Protect the safety of our customers, employees, or others

• Investigate fraud or misuse

• Support a business transaction such as a merger, acquisition, or sale of assets

We do not sell your mobile phone number or SMS opt-in information to third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to understand website traffic, improve functionality, measure marketing performance, and provide a better user experience.

You may be able to control certain cookies through your browser or device settings.

6. Third-Party Services

Our website and communications may use third-party technology providers for services such as website hosting, analytics, email, SMS messaging, forms, customer relationship management, advertising, event management, and payment processing.

Those providers may process information according to their own privacy policies and applicable agreements.

7. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, use, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Children's Privacy

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13 through our online services.

9. Your Privacy Choices

You may contact us to:

• Ask what personal information we maintain about you

• Request correction of inaccurate information

• Request deletion where applicable

• Opt out of marketing emails

• Opt out of marketing text messages

To stop SMS marketing messages, reply STOP to the message you received.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Contact Us

Icehouse Tap Room Gulf Shores
112 Windmill Ridge Road
Gulf Shores, AL
Phone: (251) 200-0157
Email: gm@icehousegs.com